Policy-Discussion

[Ian G <iang AT systemics.com>]

cacert AT gmx.net
 wrote:
> Hy there,
>
> as mentioned I build up some Logos. Maybe to be discussed, maybe for
> productive work.
> Under http://www.cacert-germany.de/Logo-Drafts/Logos-Drafts.htm you can
> find them.
> What do you think about them? Where are "errors" or things to work on?


Also pointed to in that page is a draft Styleguide, with 
some interesting statements in it.  PDF...  Here's the first 
page:

http://svn.cacert-germany.de/PR/CAcert_Styleguide.pdf


CAcert.org Styleguide
Version 0.1 – Feb.2007
Intruduction
CAcert stands for Free Certificates. The focus of our visual 
identity is our
logo, the unifying element of CAcert.org. We want our 
corporate logo to represent
the value we deliver to Users, shareholders, employees, 
business partners and Community.We are about
to establish a Styleguide for everyone who wants to 
participate in the CAcert Project and to make it easier
to come in.
The CAcert brand architecture is based on the following 
principle:
We have one corporate logo. It is to be used to identify all 
parts of the CAcert-Project. no other
organizational logos are allowed.
Basic Elements
- Logo
The CAcert.org logo is the unifying visual identifier to be 
used across all our
Community. Using our logo consistently and correctly is 
vitally important in reaffirming our
brand promise to both internal and external audiences.
The Logo should be the same as presented on the Website.
There are two basic logos. A Full Blue One and a colored 
One. Both are equal in use, but should not
mixed together. The "Only-Blue" Version could be good for 
all Printing stuff, the "Full-Collored" Version for
Screen-based stuff.
The logo should if possible appear in the top right hand 
corner on all communication
tools such as stationery, brochures or advertisements.
The three-colored CAcert.org logo Should always be printed 
on a white background.
The CAcert.org logo is the only logo to be used to represent 
CAcert.org. No other corporate logos are to be used.
The CAcert name as part of the logo has to be written in 
latin characters. It is not possible to
adapt it into chinese, arabic, cyrillic or other non-latin 
characters.
Great care must be taken to protect the logo. To ensure its 
integrity and impact, always maintain a protective clear 
area around it.


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